The Boston Beer Company, Inc began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Always up for a new challenge and anticipating the next big thing, Annette’s most recent project is the development of the first malt-based long drink – or “lonkero” called Bevy, a refreshing and flavorful innovation inspired by the national beverage of Finland. She oversaw the development of Truly which attracted an immediate following and was the biggest industry innovation since the introduction of light beers in the 1970s. ![]() She loves beer, and yet she was inspired by the great opportunities she envisioned in the rapidly expanding “Beyond Beer” category. Bevy Long Drink is slightly sweet, tart, refreshing, and packed with flavor, all at 5.8% ABV.īoston Beer, maker of other industry leading alcohol beverages Samuel Adams beer, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head beer plans to continue its proven track record of innovation to bring Finland's best kept secret to US drinkers.įor more information and to find Bevy Long Drink near you, visit Īnnette is director of new product development for Boston Beer Company. Bevy Long Drink is made with an original malt base containing natural flavors and wild juniper berries and is currently available in two styles, Hard Citrus Refresher and Hard Berry Refresher.īevy's new hard citrus refresher is made from a delicious and easy-drinking blend of citrus flavors and wild juniper berries for an exceptionally thirst-quenching beverage that's perfect for any occasion. While inspired by the traditional cocktail, Bevy Long Drink will be the first Long Drink inspired beverage available in the U.S. The Long Drink was first created when the Finnish government commissioned a refreshing cocktail to serve guests attending the 1952 Summer Olympics in Helsinki. Inspired by the Long Drink, The Boston Beer Company is launching all-new ‘Bevy Long Drink.’ Recently, Annette Fritsch, Senior Director of Product Development at The Boston Beer Company, participated in a satellite media tour to discuss the inspiration of the ‘Bevy Long Drink’ and much more.Ī video accompanying this announcement is available at: īoston Beer Company Introduces a Refreshing New Take on Finland’s Best Kept Secret, “Lonkero,” with All-New Bevy Long Drink Tasting like a Fresca with splash cranberry juice, this delicious canned cocktail delivers a wintertime flavor you’re sure to love.Long Drink – or “lonkero” – is a traditional Finnish cocktail that typically consists of gin, grapefruit soda, and tonic. Those watching their weight may be put off by the 15 grams of total carbohydrates, but treating yourself with this tasty drink during the holidays is fine by us (and we won’t tell anyone). Although it is higher in calories at 230 per can, it is gluten free and only has a 5.5% ABV. The cranberry flavor is natural and sweet with just a hint of tartness. Whereas the traditional long drink blends grapefruit juice and gin, this variation introduces cranberry flavor. The Finnish Cranberry Long Drink is a sparkling canned cocktail that takes a traditional recipe and gives it a U.S.A. Find even more ready to drink beverages to celebrate the holidays with in our Canned Cocktail Reviews category. Since most people associate cranberries with the holiday season, this is a great wintertime flavor. ![]() As far as cocktails in a can go, this one is one that will get you excited. Instead, the sweetness of the cranberry is emphasized. It is not too tart, which can sometimes happen with cranberry flavors. It tastes somewhat like a Fresca blended with cranberry juice. The cranberry flavor is sweet and inviting, tempering any hardness from the gin. If you were wondering how to improve on a traditional long drink, adding cranberry seems to be the answer. Made from gin, natural cranberry flavor, other natural flavors, and carbonated water, This cranberry flavored Finnish Long Drink has a lot going for it.
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